Hoonigan made its mark at SEMA 2025 with a full-throttle return to form. The Burnyard was packed, the first-ever live Gymkhana car reveal stopped the show, and the OG crew showed up to meet the fans. Add in a lineup of heavy-hitting partner brands and some of the wildest cars on display, and you’ve got one clear takeaway: Hoonigan […]

Subaru and Hoonigan revealed the Brataroo 9500 Turbo at SEMA 2025, introducing the next hero of the Gymkhana franchise. It’s a 1978 Subaru BRAT that has been reimagined, rebuilt, and completely unhinged. Engineered to live sideways and airborne, it will star in Gymkhana: Aussie Shred, the upcoming film set in Australia with Travis Pastrana behind the wheel. This machine […]

Emerges from Chapter 11 with Significantly Stronger Capital Structure Through Elimination of Approximately $1.2B of Debt New Ownership Group Committed to Supporting Long-Term Growth and Innovation DENVER–(BUSINESS WIRE)–Wheel Pros, LLC (d/b/a Hoonigan) and certain of its North American-based affiliates (collectively “Hoonigan” or the “Company”), a leading provider of aftermarket vehicle enhancements, today announced that it […]

Expects to Emerge from Financial Restructuring Process in the Near Future Global Operations Continue Without Interruption as the Company Drives Toward Emergence Court Approves Sale of 4WP Assets to ARB Corporation’s U.S. Affiliate, ORW USA  DENVER, Co. – October [15], 2024 – Wheel Pros, LLC (d/b/a Hoonigan) and certain of its North American-based affiliates (collectively “Hoonigan” or the “Company”), […]

Enters into Restructuring Support Agreement to Eliminate Approximately $1.2 Billion of Debt Files Voluntary Prepackaged Petitions for Chapter 11 Relief to Implement Transaction Global Operations Across Brands Expected to Continue Without Interruption During Chapter 11 Cases with All Unsecured Creditors to be Paid in Full DENVER, Co. – September 8, 2024 – Wheel Pros, LLC (d/b/a Hoonigan) and certain of its North American-based affiliates (collectively “Hoonigan” or the “Company”), […]

Filmed in November 2022 in Mexico City – Hoonigan’s second installment in the Electrikhana series takes the audience for one more slide with Ken Block in the newly developed 680 horsepower Audi S1 Hoonitron COMPTON, Calif., Dec. 6, 2023 – In November of 2022, Ken Block and the Hoonigan team headed to Mexico City, MX […]

Hoonigan unveils a fresh identity, reflecting a strategic evolution in the company’s vision and focus Denver, CO – Wheel Pros, a leading provider of aftermarket vehicle  enhancements, announced today it is rebranding to Hoonigan (collectively, the “Company”), effective immediately. The new name embraces the spirit of automotive culture and signifies the Company’s dedication to expanding […]

Wheel Pros’ brand, American Racing, has announced its technical partnership with Ford Performance and Multimatic Motorsports as the official wheel provider for the new Ford Mustang GT3 race car. American Racing has developed an all-new, forged wheel explicitly homologated for the Mustang GT3 vehicle in preparation for the 2024 IMSA WeatherTech SportsCar Championship, the World […]

Anticipation for the upcoming 2023 Dakar Rally has rocketed following the newly announced collaboration between the Red Bull Off-Road Junior Team and Can-Am. The six-member team of elite drivers have set their sights on victory and are ready to take on the world’s roughest race in January. Not only will the new team be competing […]

Pure vehicular insanity is the most accurate way to describe Gymkhana 2022 the latest film in Hoonigan Media Machine’s award winning Gymkhana series. Travis Pastrana is back in a Subaru after his debut performance in the film franchise, which his buddy and rally racing rival Ken Block created, smashed all previous viral records. Set across […]