Hoonigan made its mark at SEMA 2025 with a full-throttle return to form. The Burnyard was packed, the first-ever live Gymkhana car reveal stopped the show, and the OG crew showed up to meet the fans. Add in a lineup of heavy-hitting partner brands and some of the wildest cars on display, and you’ve got one clear takeaway: Hoonigan […]
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Meet the Brataroo
Subaru and Hoonigan revealed the Brataroo 9500 Turbo at SEMA 2025, introducing the next hero of the Gymkhana franchise. It’s a 1978 Subaru BRAT that has been reimagined, rebuilt, and completely unhinged. Engineered to live sideways and airborne, it will star in Gymkhana: Aussie Shred, the upcoming film set in Australia with Travis Pastrana behind the wheel. This machine […]
Hoonigan Successfully Completes Financial Restructuring Positioning Company for Continued Leadership in the Automotive Aftermarket Industry
Emerges from Chapter 11 with Significantly Stronger Capital Structure Through Elimination of Approximately $1.2B of Debt New Ownership Group Committed to Supporting Long-Term Growth and Innovation DENVER–(BUSINESS WIRE)–Wheel Pros, LLC (d/b/a Hoonigan) and certain of its North American-based affiliates (collectively “Hoonigan” or the “Company”), a leading provider of aftermarket vehicle enhancements, today announced that it […]
Hoonigan Secures Court Approval on Plan of Reorganization to Significantly Strengthen Capital Structure
Expects to Emerge from Financial Restructuring Process in the Near Future Global Operations Continue Without Interruption as the Company Drives Toward Emergence Court Approves Sale of 4WP Assets to ARB Corporation’s U.S. Affiliate, ORW USA DENVER, Co. – October [15], 2024 – Wheel Pros, LLC (d/b/a Hoonigan) and certain of its North American-based affiliates (collectively “Hoonigan” or the “Company”), […]
Hoonigan Announces Strategic Transaction to Strengthen Financial Foundation and Support Long-Term Growth
Enters into Restructuring Support Agreement to Eliminate Approximately $1.2 Billion of Debt Files Voluntary Prepackaged Petitions for Chapter 11 Relief to Implement Transaction Global Operations Across Brands Expected to Continue Without Interruption During Chapter 11 Cases with All Unsecured Creditors to be Paid in Full DENVER, Co. – September 8, 2024 – Wheel Pros, LLC (d/b/a Hoonigan) and certain of its North American-based affiliates (collectively “Hoonigan” or the “Company”), […]





