We’ve been living life in the fast lane for over 30 years. From groundbreaking designs to bold expansions, take a look at the milestones that have driven us to become a leader in the automotive aftermarket industry.
From its founding in 1995 [by Randy White and Jody Groce], Wheel Pros has set itself apart in the aftermarket wheel industry through innovative design and craftsmanship. In the years following its founding, the company quickly established its foothold in the U.S. market and began to scale its operations as it developed into a leading brand.
In the early 2000s, Wheel Pros shifted its focus to engineering and manufacturing proprietary brands and designs, cementing its reputation for bold style and reliable craftsmanship. Through strategic investments, product excellence, and key acquisitions, including KMC and XD Wheels, Wheel Pros solidified its presence as the premier player in the U.S. aftermarket auto industry. This period was marked by significant market expansion, advancing Wheel Pros’ mission to connect with automotive communities worldwide by offering wheels that balanced performance, durability, and aesthetics.
The 2010s marked a defining era as Wheel Pros transformed into a global leader, with innovation and customer-first thinking at its core. The company strategically acquired iconic brands such as American Force and ReadyLift, while continuing to invest in new product lines, advanced manufacturing capabilities, and its worldwide logistics network. This relentless focus on growth and quality established Wheel Pros as an undeniable leader in the aftermarket space.
Wheel Pros’ acquisition of Hoonigan in 2021 marked a turning point that redefined the company’s future. With new energy and leading product offerings, the company expanded its reach into lifestyle-driven content, curated automotive parts, and immersive customer experiences. In 2023, Wheel Pros officially became Hoonigan Group, uniting its brands under a shared vision: to inspire and empower the global automotive community. This transformation represented the company’s evolution into a brand that blends media, merchandise, and premium products to create unmatched value for enthusiasts.
Hoonigan Group’s journey continues with an unwavering focus on innovation, community engagement, and leadership in the automotive aftermarket industry. From delivering premium products to fostering a global community of enthusiasts, Hoonigan Group is committed to pushing boundaries and driving the future of automotive culture forward.